We live in a time where everyone seeks instant results. We like quick and easy communication, we like our food prepared fast, and we often get impatient when it takes longer than usual for a website to load. The same can be said for someone who wants to start a business and generate sales from their site. But, success doesn’t happen overnight; you need to work hard for it.
When it comes to online business, there are ways you can make your website a success to boost the number of sales generated from your eCommerce store.
For instance, it’s no longer a shocker that Amazon is the largest place for online shopping, and that you need a good Amazon PPC Management agency to help you determine which keywords are the most relevant for the items you’re trying to sell or to identify how much you should be bidding to maximize both exposure and profitability.
However, to keep your business running successfully, you need to learn a thing or two about A/B testing and e-commerce website conversion rate optimization.
If you’re not getting enough sales despite having a good traffic flow, there are two possible reasons behind it: unqualified traffic and bad user experience. Unqualified traffic is visitors who don’t want to buy from you, and bad user experience means your website isn’t user-friendly and does not convert potential customers into actually buying.
There are a number of ways you can reduce bounce rate and boost your conversions. Today, we’re going to show you ten easy steps to increase your eCommerce website sales in just a few days.
Step 1: Create A Simple Homepage
This may seem surprising to you, but it’s better to display fewer items on your homepage. According to Entrepreneur, offering fewer products or services on your homepage with more text describing a particular topic will boost your overall sales.
This method works like a charm as it allows your business to focus on one or two products or services at a time and answer any possible questions your website visitors may have.
Step 2: Capture Email Addresses
Email marketing remains an effective way to produce one of the top ROI among all eCommerce marketing tactics.
However, you need to capture email addresses to do email marketing.
By utilizing several different strategies, you can collect your visitors’ email addresses. Once captured, it will allow you to invite those visitors back to your eCommerce store via email marketing campaigns.
The best way to capture your visitors’ email addresses is to offer them something of value. For instance, you can offer a free tutorial, but in exchange, you can ask for information like an email address, the first and last name, etc.
Step 3: Create Quality Content
One of the easiest and most effective ways to increase your website’s traffic and conversions is to create quality content.
You need to spend some time targeting several different marketing segments. Creating content aimed toward certain market segments will allow you to draw in more customers and help to express your skills and expertise in their industry—it’s a win-win!
Step 4: Clearly Explain Your Value Proposition On Landing Pages
If you’re wondering what’s a value proposition, then the short answer would be: It’s a sentence or two that indicates the value of your products. Any good value proposition must have the following qualities:
- It should describe how your product can solve a consumer’s problem.
- It should explain the benefits your product can deliver.
- It should make things clear about why a consumer should buy from you instead of your competition.
Step 5: Incorporate Some Videos In Your Conversion Pages
Adding videos to your landing pages will result in an increase in conversions.
Our brains can process visual information about 60,000 times faster than text. This means your site visitors will absorb information in videos better than what they would via reading in text format. Learning about your product will be much more actionable via video content than text.
Videos make your homepage appealing and having big, high-resolution videos are likely to draw in more visitors to your website.
Step 6: Incorporate Upselling
How often do you notice a salesperson trying to upsell a product? If they are doing what their superiors asked them to do, then the answer would be all the time.
If someone can upsell inside of a business, there’s no reason why they wouldn’t be able to upsell online too. Upselling can be more valuable and effective than cross-selling online, even though we see the latter more frequently.
Step 7: Create Trust and Loyalty Using Testimonials, Associations, and Case Studies
Most eCommerce businesses are already aware of the significance of social proof. If you still don’t have a way to promote consumer trust on your eCommerce site, you’re missing out on a whole lot of rewards.
Informative things like images of your staff, testimonials, and case studies about your products go a long way to convince your target audience to choose you instead of your competitors.
Step 8: Make Use of Live Chat
Live chat tools can be a great way to generate sales in today’s world of eCommerce business. You can also use live chat to address any queries your audience may have.
Live chat will get you an immediate response, so it’s more likely to be used by an eCommerce store than a contact form. According to LinkedIn, all kinds of businesses can benefit from live chat, even the ones that don’t generate sales through their website.
Another big advantage of this nifty tool is that you can actually use it to capture email addresses. So, if you want to boost your website sales, consider installing a live chat tool.
Step 9: Convey Your Objections
A surefire way to improve your website’s quality is to address any queries or objections that cannot be answered directly via content which is already available.
According to the Harvard Business Review, it’s more necessary to focus on keeping up with your audience—not your competition.
Take a moment to go through your eCommerce store and create a list of any hesitations you think your audience may have based on the content already available. Evaluate your website strictly in this step-don’t just assume that your site visitors will easily find all the answers.
Once you’ve ensured that everything is easily accessible, provide the right solution to the issues you uncovered. This will help you to boost conversions across your eCommerce website, as well as make it more user-friendly.
Step 10: Perform A/B Testing
Every eCommerce business is unique, and so are their customers; thus, you need to learn how to deal with different customers on your website.
As we all know, different tactics work for different businesses. By A/B testing, you can identify what works best for your eCommerce site.
Below are several different tests you can perform across your eCommerce website:
- Test using fewer fields in your contact form. This will promote a positive result.
- Test different headlines, and you’ll notice pages leap from a 1% conversion rate to 4.5% just by figuring out the headlines at the top of your traffic-heavy landing pages.
- Change the text in your call-to-action buttons. This simple yet important change may result in a 2- 3 percent increase in your conversions.
- Try replacing the stock images you have across your eCommerce site with more candid photos of your employees or business.
As you can see, there are many ways you can boost sales for your eCommerce store. The steps explained above are the most effective and proven strategies applied by many large and small eCommerce businesses that drive real results.
Did you find this article helpful? Share your thoughts and suggestions with us in the comments below regarding how to boost eCommerce website sales.