The Internet is the place these days to find information of all sorts about individuals, businesses or organizations. Before the advent of the Internet, people simply inquired of friends, family or neighbors about someone or some business. The information seeker could filter out that which was libelous or incorrect “it’s what used to be called” gossip. Today, business or individual reputations can hang in the balance by what is written online, whether it’s correct or not. Reputation management services help their clients control what’s posted about them on the Internet and keep it factual.
Today’s Online Threat
It only takes one slip while posting on a social media site to allow personal information to be accessible to anyone. An inadvertent posting of a home address or phone number can lead identity thieves right to your virtual doorstep. Once there, they can easily find bank accounts, credit card numbers and even medical records. This is where the services of a reputation management company like Reputation.com are invaluable. They will monitor the Internet for postings about you and assist you in removing the information.
Children are especially vulnerable to online threats. Even early elementary children have social media accounts and with the explosion of multi-player online video games, children are in contact with people from across the world. Youngsters often don’t perceive a threat to their safety from what seems to be an innocent question from an online buddy. Reputation management companies can help parents keep their children safe by monitoring exposure of private information.
Building a Great Business Reputation
It’s not just individuals and families that are at risk online. Businesses can be at even greater risk of reputation damage from negative or inaccurate comments posted about them. According to Search Engine Journal, about 75 percent of web searchers report they seldom click past the first page when looking online for something. Your business’s online reputation can be severely damaged by several negative posts or reviews that come up on the first page of a search. One of the services provided by a reputation management business is the ability to control what third party websites or links come up first in search results. This allows you to decide what information others see about your company and lets you provide accurate content.
Generating More Positive Reviews
Most consumers or customers who leave reviews about a product or business generally only do so when they are dissatisfied. Most of the time, folks who are perfectly happy with a product or company don’t even think to leave a good review. Businesses providing reputation management services offer the ability to automatically generate reviews by emailing customers on your behalf and posting those reviews on social media. Positive reviews are much more likely to stream in this way, boosting your online presence and providing customers a “feel good” experience by saying how much they love your product or company. Everyone benefits from this type of service.
In addition to protecting your personal or business online presence, a reputation management company can provide a wealth of analytical data. Tracking reviews, seeing which social media sites contain the most mentions of your business, finding out how you compare to other similar businesses and providing business information landing pages are all some of the extra ways these companies provide benefit to their clients. Having a third party collecting and managing all that information can save a company time and money.
Our personal and business lives are tightly woven into the fabric of the Internet. Reputations can soar or crash depending upon a few online posts. Personal security is fragile and can snap with one innocent remark. The services of a reputation management company can help anyone feel more secure online.