It’s not easy running a small business these days. After several years of economic hardship, many small business owners have their back to the wall and there isn’t a lot of money to spend on website design or SEO. But as a small business owner, a website is not something you can afford to do without.
The Benefits of a Company Website
Without a website, your business is invisible to a large percentage of the marketplace. Most of us shop online these days, and even if we don’t buy a product from a website, we probably do the research or search for contact details online. This means your business needs a website. Even a simple website with contact details and a bit of blurb is better than nothing. So, if you want a website but you don’t have a lot of cash to spend on website design, is it OK to pull together a simple site? Or would you be better paying a professional to produce something a bit more sophisticated?
DIY Website Design
Producing a simple website is not that difficult. Thanks to user friendly content management systems such as WordPress, any reasonably tech savvy individual should be able to create an attractive website with multiple pages, pictures and a blog. However, problems generally arise when you want to customise the content or move away from generic templates. In this instance, unless you have a lot of technical knowledge, it isn’t easy to do.
Professional Website Design
Bespoke web design Dubai or similar is exactly what it says on the tin. Depending on your budget, a web design company will offer website design packages ranging from basic websites containing contact details, company information and a products and services overview, to all-singing and all-dancing websites suitable for large enterprises and global corporations.
Professional website designers such as GO-Globe Web Design Singapore will work with you to produce a website that meets your budget and expectations, and that is capable of growing alongside your business. SEO is usually part of the package, too, so if you need help promoting a website, it is a good idea to hire a professional website designer.
A Question of Economics
The main reason why small business owners stick with free website templates or have a go at building their own simple site is a lack of funds. It’s perfectly understandable that money is a serious consideration, but what you have to realise is that website design is an investment. If you spend money on a good quality, professional website, it will pay for itself many times over.
A website is part of your brand. You can use a website to reach new customers and educate existing ones. A professional website promotes feelings of trust, which in turn will encourage potential customers to buy products and services from you.
There is nothing wrong with a simple website, but if you want to make the right impression, it pays to spend a bit extra on a professional looking website. After all, you only get one chance to make a good impression, so why not do it right?