How To Make Your Blog Stand Out From The Crowd

There are over 75 million WordPress blogs on the world wide web, which means users can sometimes be overwhelmed and unsure about which blogs are the best for them to read. It is especially important to make your blog stand out from others if you are running an online business: a poor-quality or badly-managed blog could cause people to look elsewhere.

Use this helpful guide in order to make your blog stand out from thousands or perhaps millions of competitors.

Optimise Your Blog Properly

Search Engine Optimisation is a phrase which many people in the blogosphere will be familiar with. However, what does this actually mean for your site? SEO refers to how well your site performs when it is analysed by the Google algorithm. Your site’s performance will determine how highly your blog ranks in search terms. This means that every aspect of your site, from the images to the meta tags describing your page need to be properly optimised.

WordPress comes with a range of plugins, such as Yoast SEO, which can improve your site’s performance when it comes to the Google algorithm. Top companies pay thousands of dollars every month to SEO companies to make sure that they are at the top for their key search terms. You don’t have to pay that much as an individual, but it might be a good idea to use some quality WordPress Training in order to understand how Search Engine Optimisation can be used to increase your audience.

Make Your Blog A Platform For Discussion

Engagement is crucial when it comes to blogging. The most successful blogs don’t just put out content for users to read or watch as passive observers – they use this content in order to generate discussion amongst their readership. You don’t have to go to great lengths in order to successfully create a sense of dialogue. For example, if you have a cooking blog you could set your readers a ‘budget meal challenge’ where you cook a dish with ingredients that cost no more than $20. Then you could ask your readers to post their own $20 dishes in the comments section with a link to their own blogs.

Use A Wide Range Of Content

When blogs first started to emerge, they would usually involve pages and pages of writing against a blank background. In 2016, you need to be extremely creative because people don’t just want to read blocks of text.

Mix up your content by including videos, photographs and infographics. You will find that people are much more likely to return to your blog if they know that they will be able  to experience lots of different types of content.

If you are unfamiliar with photography or video editing, find someone who can help you becoming more confident with these disciplines. Hopefully, this guide will make your blog stand out from the crowd.


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