Have you been trying to make email newsletters that have an impact without success? Are you wondering how other businesses do it? Well, having a good newsletter is undoubtedly a key go success as a marketer. 93% of B2B marketers use email to distribute content. A majority of these marketers also use e-newsletters. Bad newsletters are never received well by customers though. A poorly crafted newsletter will simply be ignored or worse – land in the Spam folder.
It does not take a lot to know that your newsletter is bad. Low engagement rates and loss of subscribers should be enough to prompt change. But how do you make the change? To start with, you make use of free newsletter templates. These can help you come up with an irresistible design. Besides, you can get great engagement from your clients.
Let us take a deeper look at how you can make enticing newsletters that drive up your sales.
1. Simplify the Newsletter
The first and probably most important change that you need to make is to create newsletters that are simple and straight to the point. The market today is full of many different tools and designs that are pushed by designers aggressively. The options today are thus unlimited. But just because you have the entire world of design at your disposal doesn’t give you the liberty to complicate the email. The big variety that exists should only be explored until you find the right pick. After settling on one design, you can then change it to your liking and use it to create your newsletters. When designing an email, simplicity should be at the core. You should only include the important details that identify your brand and the purpose of the newsletter. The colors, graphics, and text content used should be formatted simply and effectively.
2. Shorten the Newsletter
You might also be getting negative results because your newsletter is too long. Customers do not have too much time at their disposal to go through an entire page of marketing. When creating an email, you should master the art of communicating more with fewer words. A typical email newsletter has various elements that all achieve different purposes. When these elements are done with precision, the email can be significantly smaller. Emails often carry the call-to-action and tracking pixels at the bottom of the message. You should always ensure that the bottom is accessible as quickly as possible by your readers.
Fortunately, you can find various tools in the market to help with shortening the emails. The right email template builder like Postcards can give your email just the right aesthetic and appeal. The great thing about a template builder is that it allows you to create your templates and emails in a very short time. You, therefore, don’t need to spend too much time creating emails from scratch while being unsure of what you are doing.
3. Make the Emails Worth Reading
Your subscribers expect every email to bring with it some value. The best way to make a newsletter valuable is by adding information that your customers will find worthy, but which would otherwise be difficult to obtain. When you include value in every email you send, you subscribers find it difficult to ignore opening and reading them. Some of the things you can include on the email could be worthwhile reports, statistics, and emerging concepts. Emails should not only allow you to sell products, but they should also add value to the lives of your customers. You can always find different relevant topics or stories that your subscriber will like and add them to the newsletter.
4. Check the Frequency of Communication
Another issue that might be hindering your growth is the frequency of sending emails. The bounce rate of emails was estimated to be around 9% in 2019. This rate might be down to factors related to the frequency of sending emails. It is not good to send emails too often, but neither is it right to ghost your subscribers.
Depending on the kind of products you are selling, your subscribers might be willing to receive your emails daily, twice a week, weekly or even monthly. The key to mastering the frequency of communication lies in the relationship you have with your customers. If the numbers of your subscribers are consistently growing and there is sufficient engagement, then you can consider sending emails more frequently. If you send the emails more frequently but the viewership goes down though, then you should consider cutting down the number of emails you are sending. Ultimately, the data that you collect from your customers should guide you.
5. Send the Newsletter at the Appropriate Time
There are certain times during the day when your emails are more likely to be opened. Research has shown that these times are typically when your subscribers are free. Evenings, the weekend, during breaks, and other times when the customers are likely to be unoccupied are best for sending promotional material. Evenings are especially crucial because many people have few things to do. At a time when people check their emails using mobile devices, the norm is to look at emails in the evening just before bed. Notifications that hit the inbox during the evening are thus more likely to be viewed by device users immediately.
6. Enhance the Shareability of the Emails
For a long time now, marketers have been capitalizing on the advantages of social media and other tools that allow for indirect marketing. The power of these tools exists in the premise of spreading the message to as many people as possible while spending as little resources as possible. You can be able to achieve higher clickthrough and conversion rates by making your emails easily shareable. This is possible through the use of social media integration and buttons. Various tools in the market today allow you to include subtle but necessary sharing tools that give your emails the full power of mobility. As long as your emails have value, you can always rely on your current subscribers to share the newsletters with friends and thus grow your subscriber base.
7. Make Sure Your Newsletters Reach the Inbox
Before you send out your next newsletter, take a minute to assess the quality of your list. If your bounce rate is higher than 2% and you’re getting spam complaints, it’s time for a scrub. You can hire an email list validation service to prune bad contacts and improve your sender reputation. A good email validator removes invalid, fake, abuse and catch-all emails, and allows you to communicate better with your subscribers.