As you invest your precious time and efforts in implementing a particular campaign and its related popup banner ads, the need for evaluating the performance of the same arises especially when your campaign starts to gain the required traction. Doing so will let you keep a tab on the high performing and low performing aspects of the pop up banner ads and the key areas which must be fine tuned for better outcomes. However in order to do that, you must first identify the performance metrics which matter the most and should be tracked at all costs. And, we will enhance your knowledge of the same so keep reading!
- Traffic sources
Getting an enormous amount of traffic and innumerable visitors on your web page is undoubtedly utmost important but what’s more vital is to have a fair idea of the sources of that traffic. Users came to your website with an intent of consuming information or maybe they wish to get their hands on the product you’re selling or service you’re offering. So, this means that you’re already ahead and don’t have to convince prospects. Similarly, there will be different benefits of getting visitors from different traffic sources for instance, visitors coming after watching your products’ explainer video are armed with the functionality of the same. So, get started with categorising and segmenting your traffic for efficiency and make sure you track traffic sources like direct visitors, search visitors, referral visitors, etc.
- Page views
The next metric you must track for your pop up banner campaign are the page views as they will give you a fair idea of the average number of views for every page that the visitor has viewed on your website. Alongside, also track bounce rates as this metric will let you know of any shortcomings on your page due to which the visitor might be bouncing off. Also, make sure to keep a tab on the pages being viewed by your visitors as it is more important sometimes. For example, if your target page is about an elearning authoring tool and your visitors are being diverted to LMS from that page, it’s not a good sign, hence make sure your visitors view the just the right landing page.
- Dwell time
In order to ensure an effective popup banners strategy for elearning, it is ideal to keep track of dwell time, i.e. the amount of time your users spend viewing your web page. This metric is enough to tell you how interested your visitors are in your content. And based on it, you can eventually decide if your content is performing well or you need to make certain updates.
- New visitors and returning visitors conversion rate
It is most likely that new visitors will act differently than returning visitors when visiting your web page hence, it is vital to track them separately. Keep note of what elements of your web page new visitors are interacting with and make sure to formulate your marketing strategy around it. On the other hand, in the case of returning visitors keep track of whether they are converting for the other time as well else brainstorm ideas and optimise your strategy.
- Value per visit
As you’re investing in getting clicks on your website through a popup banner ad campaign, keep a tab on how much you’re spending for a single click. Calculating the same is pretty simple and can be done by dividing the total number of visits by the total campaign cost. Using this data can help you invest your money judiciously.
- Click through rate in combination with bounce rate
Popup banners are an effective tool in case your elearning businesses need to generate leads and increase revenue. Hence, it is essential to rack your CTRs which will further help reduce bounce rate. Marketers must also note that popups targeted to a specific audience have a better chance at giving a good CTR.